National AMBER Alert Awareness Day


What if your child goes missing?

According to the National Center for Missing and Exploited Children, the first three hours are the most critical when trying to locate a missing child. When a child is reported missing it can take an hour or more just to distribute a current photo to law enforcement officers in the field.
AMBER Alert Awareness Day honors the day nine year old Amber Hagerman was abducted while riding her bicycle in front of her family's home in Arlington, Texas, and found murdered two days later.

In recognition of this day, Smart911 encourages parents to do three things to keep their children safer:

1. Determine a password with your children. If you ever need to send someone to pick them up or when an emergency happens, they can ask that person for the password to ensure it is safe to go with them.

2. Be aware of how much information about your child is available. Do not add their names to backpacks or post information about them, including name, address, or school on social media websites that can be viewed publicly.

3. Create a free, private and secure Safety Profile for your household at, which can include current photos and physical descriptions of your children. If a child goes missing and a family member calls 9-1-1, their Safety Profile will be displayed to the dispatcher allowing them to share the child's photo and description to responders in the field immediately.

 Help Spread the Word


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Real Stories

A mother in Arkansas experienced the benefits offered by Smart911 when she received a call that her daughter did not get off the bus at daycare. Frantic, she dialed 9-1-1 and her family's Smart911 Safety Profile appeared, including her daughter's photo and description. The call taker was able to use that information to send deputies to the scene immediately.
You can listen to the mother's actual 9-1-1 call here: